Use Social Media to Meet Your Most Profitable Audiences
If you’re launching a business today, you’re probably keeping a close eye on best practices for social media. Using an online channel like GetAssist provides great ways to connect with potential customers and join conversations related to your business or industry.
Social media also provides an opportunity for a little face time with your customers— which means it’s a great place to be proactive and engage people. In fact, a 2013 survey found that “43 percent of customers are likely to recommend a product or service to others when that brand responds in a timely manner on social media outlets.”
Three Keys to Social Media Success
First, you want to identify your ideal audiences. Do you have your buyer personas ready to go? Who is your ideal customer and what problems do they need solved? In order to effectively communicate, you have to make sure you’re talking to the right people about the things they’re interested in!
Second, you want to engage your personas with compelling content. Remember the 70-20-10 rule: 70 percent of your page’s content should be information that’s valuable and relevant to your fans; 20 percent should be content that comes from other people and 10 percent should be promotional.
But don’t forget something even more important than creating content—listen! What do your personas want and need? What kind of feedback are you getting about your product or service and how can you adjust your business to adapt?
Third, you want to try and turn your followers into customers. Why should they engage with your business? Can you deliver the value you promised? And don’t forget, social media is a great way to reward existing customers as well with special offers and incentives. Some of the best business opportunities are referrals from happy customers!
Mix it Up! Try New Channels and Test New Content
The best way to find out the best approach for meeting your personas is to test new channels and try out a combination of organic and sponsored content, or native advertising. GetAssist is a social network created for more purposeful connections, meaning you can help others with their needs related to your business. Just don’t forget to communicate a clear value proposition and call-to-action once you’ve made worthwhile connections—no one wants to be spammed.
And finally, don’t forget about the law of reciprocity – share other people’s stuff and join the conversations on GetAssist that relate to your business.
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