How Your Small Business Can Start Giving Back
Social Responsibility and Giving Back have been hot topics for small businesses for several years now.
Whether it’s from social pressure or a sincere feeling of duty, the addition of this initiative into a business model can be troublesome when considering costs and execution. Studies show that corporate virtue in the form of social responsibility and, to a lesser extent, environmental responsibility, is likely to pay off. In fact, market research by Cone revealed 91% surveyed said they are likely to switch brands to one that supports a good cause, given a similar price and quality. There are also many other benefits to a local business giving back to its community; such as:
- Building a good reputation
- Employee moral and respect
- Expanded networking
- Loyal customers
- Positive press
